Flowerpot Florals
project overview
A full brand identity for FlowerPot Florals, designed to feel warm, organic, and flexible across seasons. The system includes logo design, typography, and visual assets that support both digital and print applications.
project type
Brand Identity
year
2024
my role
Brand Designer
client
Flowerpot Florals
research & strategy
I explored visual directions that emphasized natural forms, softness, and adaptability. The strategy prioritized emotional resonance and long-term flexibility over rigid structure.
design & identity
The identity features organic typography, a natural color palette, and flexible compositions that can evolve over time. The system supports both digital and print applications.
