BCLC x Fanuary
project overview
BCLC partnered with Fanuary to create a high-impact digital campaign that would increase awareness and engagement for PlayNow during a competitive seasonal window. The goal was to deliver a visually compelling, cohesive campaign experience across digital touchpoints.
project type
Branding, UI, Campaign Strategy
year
2024
my role
Creative concepting, storyboard design, campaign UI, digital assets
client
BCLC
research & identity
I focused on understanding audience behavior across digital channels, prioritizing clarity, visual hierarchy, and fast comprehension. The strategy centered on modular, flexible layouts and a strong visual system that could scale across placements while staying cohesive
design & identity
The design emphasized bold typography, energetic color usage, and clear compositional structure. Visual elements were systemized to ensure consistency while allowing flexibility across social and digital assets.
