Bite Restaurant & Bar

White branded cap with turquoise logo placed on fresh lemons in a red bowl
White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

A brand identity and digital design project that translated the in-person restaurant experience into an inviting, easy-to-navigate online presence. The work balanced expressive visuals with clear information hierarchy.

project type

Brand Identity

year

2024

my role

Brand Designer

client

Old Dogs

Minimalist lemon product photo with glass cup on pastel yellow background
Single fresh lemon isolated on clean yellow backdrop
Single fresh lemon isolated on clean yellow backdrop

research & strategy

I approached the project by identifying key user needs, such as quick access to menus and location details, and structuring the experience around clarity and hierarchy. Visual expression was layered intentionally to support, not distract from, content.

Yellow bowl filled with lemons on bright yellow background for lifestyle branding
Yellow bowl filled with lemons on bright yellow background for lifestyle branding

design & identity

The identity balances expressive typography and warm visual elements with clean, structured layouts. The UI design reinforces the restaurant’s tone while keeping information easy to scan and navigate.

results & outcomes

The resulting digital presence feels cohesive, approachable, and aligned with the brand. The project highlights the value of integrating branding and UI design to create a consistent user experience.