Arc'teryx MiconLitric
project overview
Arc’teryx, the renowned Canadian outdoor apparel and gear brand known for its precision-driven design and performance ethos, partnered on a digital experience to showcase the Micon Litric Avalanche Bag — an advanced safety product for backcountry adventurers rooted in innovation and real-world use. This project reimagines how technical product features can be communicated through immersive, interactive storytelling that educates, engages, and builds trust with a savvy outdoor audience.
project type
Product UI, Interactive Experience
year
2024
my role
UI Designer
client
Arc'teryx
research & strategy
I focused on interaction design and progressive disclosure, allowing users to explore features at their own pace. The experience was designed to reduce cognitive load while reinforcing confidence.
design & identity
The UI reflects Arc’teryx’s minimalist, performance-driven brand through restrained visuals, precise typography, and intentional motion. Interactions guide users without overwhelming them.
